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Author：admin Released in：2010-03-29 16:37:22
Abstract：According to iSuppli, due to the decline in exports due to the global economic recession, it is expected that China’s exports of major home appliances will decrease by 2.7% in 2009.
According to iSuppli, due to the decline in exports due to the global economic recession, it is expected that China’s exports of major home appliances will decrease by 2.7% in 2009. The total shipment volume of China's major home appliances in 2009 is expected to be 177.5 million units, less than 182.4 million units in 2008. The total shipments represent the market trend of major home appliances such as air conditioners, washing machines, refrigerators and microwave ovens.
The export volume will drop by 8.5% from 2008, from 108.3 million units to 99.1 million units.
Thanks to government subsidies, China’s domestic market will continue to grow despite the global economic slowdown. China's Ministry of Finance has expanded a stimulus plan to reduce the price of home appliances for rural consumers by up to 13%. This measure has allowed the domestic market to maintain a fairly rapid growth pace, although not as strong as in previous years.
China's large domestic equipment manufacturers control the major home appliance market. These companies are pursuing product differentiation strategies in the domestic market, and they are taking command of cost in the export market. Designing major home appliances with new characteristics that can attract consumers is a major challenge for manufacturers.
The export volume will drop by 8.5% from 2008, from 108.3 million units to 99.1 million units.
Thanks to government subsidies, China’s domestic market will continue to grow despite the global economic slowdown. China's Ministry of Finance has expanded a stimulus plan to reduce the price of home appliances for rural consumers by up to 13%. This measure has allowed the domestic market to maintain a fairly rapid growth pace, although not as strong as in previous years.
China's large domestic equipment manufacturers control the major home appliance market. These companies are pursuing product differentiation strategies in the domestic market, and they are taking command of cost in the export market. Designing major home appliances with new characteristics that can attract consumers is a major challenge for manufacturers.
